Naturalismo
FRETTE PRESENTS ITS INAUGURAL CAPSULE COLLECTION OF ORGANIC & SUSTAINABLE BED LINENS
From materials selection and dyeing expertise to fabric finishing and packaging, special care and consideration have been dedicated to each stage of the creative process to deliver a 100% organic collection that celebrates Frette’s heritage, craftsmanship, and commitment to quality.
INSPIRATION
The hallmark of the Spring Summer 2023 Collection is Naturalismo, Frette’s first 100% organic, sustainable bed linen capsule. Having drawn from nature for the past 160 years both to realize their craft and as this season’s defining source of inspiration, Frette now looks to the future, dedicating focus on how to weave sustainability into their legacy. The utmost care was given to each stage of the capsule collection’s design process, drawing from Frette’s defining innovation, craftsmanship, and commitment to quality.
THE MAKING OF NATURALISMO
Organic cotton is harvested to ensure an optimal balance of strength, softness, longevity, and comfort.
The cotton is then cleaned using sustainable methods (no artificial chemical agents), dyed, and spun into yarns ready for weaving.
Organic yarns are dyed prior to spinning, allowing for greater absorption and saturation of color.
Naturalismo yarns are dyed using an exclusive dyeing process employing organic, dried poppy petals and no chemical agents.
Yarns are expertly woven to form cotton sateen bed linens and detailed with a simple hem finish.
PRODUCT DETAILS
100% organic sheet set of cotton sateen with lightly striated weave. Yarn dyed using 100% organic dried poppy petals and no synthetic chemical agents also finished using no synthetic chemical agents. Simple hem finishing. The bottom sheet of matching 100% organic solid cotton sateen. Packed in a coordinating 100% organic solid cotton sateen drawstring bag.
FOR OUR FUTURE
Frette uses 100% responsibly sourced materials in alignment with the most stringent of guidelines. In the coming years, Frette will continually incorporate both responsibly and sustainably sourced materials to compose 60% of those materials necessary to realize its craft.
In celebration of Frette’s inaugural 100% organic linen collection, the House has partnered with One Tree Planted, a 501(c)(3) nonprofit dedicated to global reforestation, to donate 10,000 trees for planting in the Mexican Monarch Butterfly Habitat.
This is one of Frette’s first steps toward reducing its carbon footprint and weaving sustainability into their legacy.
WEAVING A RESPONSIBLE FUTURE
Since 1860, Frette has endeavored to produce linens and home furnishings of unparalleled quality. From its bases in Monza and Milan, Frette employs only the finest fibers and most skilled artisans to craft a range of products that embody luxury, comfort, and creativity. Known for their chic, original design and inimitable finish and feel, Frette bed linens can be found in many of the world’s most prestigious hotels, from Claridge’s to The Peninsula, as well as in the most discerning private homes, yachts, and aircraft.
Historically, Frette linens have been featured everywhere from the altar of St Peter’s Basilica to the dining car of the Orient Express, and more than 500 European royal dynasties have slept beneath its sheets. Today, Frette operates more than 100 boutiques worldwide, sells online, and provides bespoke services to the most illustrious clients. With a heritage defined by craftsmanship and an outlook rooted in innovation, Frette will continue to dress the world’s most remarkable beds for generations to come.