Exploring the World of Luxury

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Men’s Designer Polo Shirts for Here & There…

In 1926, René Lacoste — French tennis champion, three-time US Open winner, six-time French Open winner, a man the American press had nicknamed “The Crocodile” for his relentless presence on the tennis court — had simply had enough of the shirt he was required to wear while competing on the tennis court. The standard tennis shirt of the era was a long-sleeved, stiff-collared Oxford cloth shirt, formal and unforgiving, designed for the appearance of respectability not for the demands of athletic movement on a tennis court. Lacoste was a practical man with an engineer’s mind and a champion’s impatience for anything that got between him and his performance. He designed his own solution: a short-sleeved shirt in soft petit piqué cotton, with a ribbed collar that could be turned up against the sun and a longer tail in back that stayed tucked during play. He wore it at the US Open. The crowd noticed. Nobody had seen anything like it on or off a tennis court. Seven years later, in 1933, he put it into production. The crocodile that the American press had hung on him as a nickname became the logo — stitched onto the left chest in a gesture that was either confidence or cheek, probably both. It was, by most accounts, the first instance of a designer logo placed on the outside of a garment rather than hidden inside. The modern branded sportswear industry traces one of its primary genealogical lines directly to that crocodile on the chest of the original polo shirt. The British arrived at a similar conclusion from a different direction, the Polo match. Players needed freedom of movement that the formal shirts of the era were unable to provide, and they had been improvising their way toward something more practical. Through the 1930s and 1940s the polo shirt moved off the court and the field and begin appearing at resorts, country clubs, yachts and beyond. Wherever the well-dressed went to relax the polo shirt went with them. The polo shirt lived in the space between the formality of a collared dress shirt and the informality of a T-shirt. A shirt one can dress up or down — a wardrobe staple was born. The 1950s accelerated everything. Postwar WWII American prosperity created a new leisure class. The polo shirt was perfectly positioned for all of it. Comfortable and clean it became the default garment for American men. Hollywood understood and was onboard: from the Riviera films of Cary Grant to the suburban comedies of the era, the polo shirt became shorthand for a certain kind of relaxed confidence. Ralph Lauren understood the polo shirt in a more consequential way — in 1972 he placed a polo player on the chest of a mesh cotton shirt and turned a practical garment into a style statement. Ralph Lauren’s polo shirt was an invitation into a carefully constructed vision of American aristocracy that was attainable. The polo pony became one of the most recognized logos in fashion, and the polo shirt became the garment through which Ralph Lauren built his lifestyle empire. What Lacoste had done for European sporting elegance, Lauren did for American leisure as a lifestyle philosophy. The polo shirt has become a staple from every fashion design house some anchored in sport heritage, some in tailoring tradition, some in fabric innovation that has pushed the original piqué cotton into cashmere blends, silk jerseys, and technical performance weaves that Lacoste never imagined. The silhouette has been slim-cut and relaxed, cropped and elongated, rendered in single colors and elaborate patterns, positioned as golf wear and evening wear and everything in between. Explore this luxe-edit.com curation of the polo shirt at its finest — one’s wardrobe always has room for the perfect polo shirt.
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Gentlemen, Your Closet Called – Vacation Style Every Day

Somewhere along the coastline of the French Riviera, in the long golden summers of the nineteen twenties, something shifted in the way men thought about getting dressed. The shift was quiet at first — a looser collar here, a lighter fabric there, the subtle permission that warm salt sea air and sunlight seemed to grant a quiet permission for more relaxed dressing. A permission that spread and became permanent. A new category of dressing was born, a relaxed and easy summer style, neither sloppy or unfinished its elegantly understated and relaxed. When train travel threaded across Europe and America in the mid-nineteenth century it delivered the seaside to anyone who could afford a ticket. The seashore and the resort, once the private preserve of the upper classes, became attainable to others on both continents. In America Henry Flagler drove his Florida East Coast Railway all the way to Palm Beach, Florida in the 1890s carving out a resort culture from subtropical wilderness of Florida. Travel had expanded everywhere creating more travelers who needed a more relaxed wardrobe. The French Riviera had been a winter destination for the upper class. When summer came the upper class were gone as they typically avoided spending time in the sun — summer was for the people who had no choice but to stay. When Coco Chanel arrived in Antibes on the French Riviera things began to change she wore jersey on the beach complete with sailor stripes. When she returned to Paris all tanned and bronze she made having a tan fashionable which in turn made summer fashionable further expanding the need to for easy but fashionable warm weather attire. Coco Chanel understood that dressing for vacation holiday was not dressing down. The idea of elegant but casual dressing crossed the Atlantic with considerable momentum and America welcomed it with open arms while re-inventing it with American flair. Palm Beach, Florida had been quietly cultivating its own vocabulary of leisure dressing since the early twentieth century — linen suits in pale colors, open collars — put together but with an understated ease. Miami, Florida brought heat and color and a Latin American exuberance that pushed the color palette even further. Then Hawaii entered the pictures with its own set of relaxed rules with the aloha shirt — bold, prints, worn untucked with a kind of deliberate ease that didn’t ask for permission because none was needed. Casual dressing in America was a full tune far more than just one note. When returning GIs brought aloha shirts to the mainland after the Second World War they didn’t just bring a shirt they brought a philosophy of leisure that was worth celebrating. I’m off-the-clock and ready for fun! California absorbed it all, made its own and expanded the idea of casual dressing. The boundaries between resort wear and ready-to-wear, between vacation dressing and everyday dressing dissolved. California with its seemingly endless sunshine, surf culture and live life outdoors philosophy took casual dressing into new realms, realms still being discovered today. Well-dressed men on both continents were realizing that the vacation holiday wardrobe could in fact be worn year round. The very American way of thinking about casual dressing found its way to Europe, an influence that lives on today. Make every day a getaway. One can be both comfortable and stylish.
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