A German architect by trade, Armin Heinemann arrived in Ibiza in 1972 and came to own Paula’s, a boutique that was as famous for being an international hub for the hippie lifestyle as for its signature floral garments. Cut loose and free, with deep V-necks or blouson sleeves — boho chic. The good times at Paula’s came to a close at the end of the 20th-century, but couldn’t stay forgotten for long. In 2016, Loewe reached out to Heinemann about reviving his store and collections. Loewe’s 2021 Paula’s Ibiza collection does not disappoint. Enjoy!
The 2021 collection travels to Mexico and lets loose with a kaleidoscope of color,
natural textures, and exotic fruit motifs. Scroll to shop for women and men.
Paula’s Ibiza 2021 Men’s – hover over images, swipe to scroll…
About the video campaign
Shot in Mexico through the lens of long-time LOEWE collaborator Gray Sorrenti, the collection’s graphic shapes are thrown into focus against colorful urban architecture, glaring sunlight, and deep nocturnal shade.
Fresh shapes for summer, handcrafted by artisans. The 2021 bags reflect LOEWE craft heritage, commitment to social responsibility with a focus on a more sustainable future. Discover basket bags in raffia and palm leaf handwoven by artisanal collectives around the world fostering financial independence and the preservation of cultural heritage.