Estimated Shipping Date: December 8, 2025
Air Jordan: The Classics Collection chronicles the 40-year partnership between Michael Jordan and Air Jordan Brand—an alliance that transcended sport to become a cultural landmark.
Organized into six chapters as a tribute to Michael Jordan’s six championship rings, the book traces the brand’s impact across design, business, culture, and style. It explores how an athlete and the brand that bears his name redefined performance, reshaped markets, and and influenced style. You will also see rare items from Michael Jordan’s personal archives published here for the first time. Air Jordan, through its striking visuals, cultural references, and iconic advertisements, embodies the artistry, innovation, and enduring influence of its creator and the brand that continues to inspire generations.
You don’t have to love basketball to recognize greatness when you see it. What began as a sneaker collaboration in 1984 with Nike is now a billion-dollar brand. Assouline’s Air Jordan is a masterclass in marketing, scarcity, and cultural permanence.
The price of this book is a nod to Michael Jordan’s
iconic jersey number, 23.
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“This is not a book about the game of basketball. Instead,
it’s a celebration. A celebration of 40 years of Greatness.”
— Michael Jordan
Air Jordan: The Ultimate Collection
This limited edition collectible is a rare gem, with only 1,000 hand-numbered copies.
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