Loewe Paula’s Ibiza for Her & Him | Shop the new collections

Imagine basking under the Ibizan sun. Your life is a canvas of wild, unfettered joy. This was the utopia Armin Heinemann orchestrated in the 1970s and 1980s. A visionary German architect became a sartorial maestro. In 1972, Heinemann’s arrival on the island birthed Paula’s. It was not merely a boutique. It became the epicenter of hedonism. This emblem intertwined the free-spirited hippie soul with high fashion allure. The essence of Paula’s? Bold blooms on fabric designs that embraced the body like a liberated caress. Each piece had swooping V-necks and airy blouson sleeves. These elements transformed starched elites into carefree bohemian icons. Yes, even the likes of Freddie Mercury and Jean Paul Gaultier fell under its transformative spell. Paula’s boutique became more than a clothing store; it was the pulsing heart of Ibiza’s most legendary soirées.

Loewe reached out in 2016, yearning to recapture Heinemann’s Paula magic. The storied creative director Jonathan Anderson, whose childhood was woven with Ibizan threads, was smitten by Paula’s mythos. Their collaboration reignited the island’s fashion spirit. This happened through Loewe Paula’s Ibiza collection. It is a line of menswear, womenswear, and whimsical accessories. The collection debuted in the balmy summer of 2017. Each release since has been an ode to bygone charm. It features tropical prints, seashell embellishments, and colossal “cushion” totes. All items pay homage to a time when creativity knew no bounds.

– Scroll to shop a curation for women at Net-A-Porter and men at MR PORTER –